How to sale Any thing, How can be a good salesman, what is sales.

How to sale anything, in my training class this question asked many times. They also asked why I my sale is not happen? What are the core steps to follow to sale anything?

Well if you asked to me then my point view the sales is an easiest responsibility I ever handle. Todays I found new sales boy think sales job is the worst job but it’s not true it’s easy as other job. Your sales will be as easy as I was doing and you will be able to sale anything. For this you just need to follow only 4 steps.

1. People don’t like to be sold they love to buy.

This is a very first thing which you need to understand that people never like to be sold. No one even our self we don’t like to any one stranger sold something by his forceful sales behaviour. When we are trying to sales something very aggressively people think they are making me fool. And no one wants to be fool.

People love to buy; in this point we need to understand when people buy something, they feel this is my decision. And I need this the thing which I bought can solve my problem. Or the product I bought this is very necessary for me.

2. Understand your real customer.

In this step we understand our actual customer. Actual customer means the decision maker because sometime we are talking with a wrong person. So this is very understand who is the decision maker. For this you need to understand the organisation hierarchy. In your complete sales closing in any organisation you have to divide your customer in 5 part.

a. Initiator

b. Influencer

c. Decider

d. Buyer

e. Consumer

All five are important but we majorly focus on Influencer and decider. Because Initiator can be anyone buyer will come after the decision has already made. And consumer who will use the product the end user.

For an example of Baby Food:

in this case Initiator can be anyone it can be a TV add also, Influencer will be the baby doctor and decider will be baby mother. And ones she decides yes then she buy the product or she will call someone to buy the product. So now I hope this is very clear about the role of “Influencer and Decider”.

3. Understand People need and help them.

In this step we understand why someone buys my product and services. Because people don’t buy product people buy solution.

In first step we understand people love to buy. Now we need to create some environment so that people demand our product.

How it will happen? For this we need to understand people behaviour his need his problem.

I have found in most cases you lose your sale because you speak too much about your product. And that is annoying your customer don’t do this.

First make them open as much as they open your work will be easy, you will understand his need his behaviour and his problem.

Ones you understand his need just show you product or services according to his behaviour as a problem-solving thing. Then they will buy it his behaviour will automatically change. They never feel that someone sold something to me they feel I have bought this for my need.

4. Understand the budget of customer.

Now think all three step we had followed and your customer is ready to buy the product but he has no budget then you will lose the sale.

So, in this step we will judge our customer on his buying capacity. Here you have to face 4 cases

a. Customer with no budget and no interest:

In this case you just need to give-up and the customer because they cannot your buyer and you no need to waste your time there.

b. Customer with good budget and interest:

This will be your perfect customer in this case you will 100% get the sale.

c. Customer with good budget but less interest:

If they have budget but they are less interested then we have to follow our 3^rd step “understand people need and help them”. If this step will be done and you understand the problem of customer and your product solving it then interest will be automatically increase.

d. Customer with less budget but high interest:

Here you just need to help to allocate hi finance by some loan or some other solution.

Thanks

Anant Kaushal

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+919955711225

https://anantkaushal.com/

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