Why People Don’t Buy

Reason Behind Don’t Buy

In My last blog we understand How to Sale Anything. Now in this blog we try to discover why People don’t buy your product? Because This question has asked by many trainee in my training session. There are 5 reason working behind people don’t buy.

1. Need not clear

People who no need or less need will don’t buy your product. We must experience many times in somewhere mall or some shop where some commodity attracts us and we go to see the product. We don’t need this or the need is very less, we came there because the beauty of the product. And some sales executive come to us and he enforce us to buy the show many products to buy. And that is very annoying they interrupt us and finally we leave the shop, without viewing whole product mix of that shop. And we don’t buy anything there. According to me the customer who told you no need they are a good person. They don’t kill your time and you should leave them and move on.

2. Desire not satisfying

People don’t buy product or services not only because of no need right now but the product what you offer is not satisfying his desire. Many times, we buy product which is not naseberry for us. But product can create some social value for us. Some time they satisfy our ego. For an example in a society someone Mr. X bought a car and it create some social value for them. Then suddenly some more people will buy the car who think Mr. X and my social value is same.

3. Need but Not Now

People with no urgency I also a reason for don’t buy because we know very well delay kill sales. In this situation customer will show you less interest in your product. Because they are not very much clear about his problem and the solution. In this case customer might use some defence line: like call me after this month, call me after this financial year, market is not good now. In this situation you have to work with your client and you need to understand the real problem of your customer. And this will be converted into sale.

4. Financial Issue.

Well my all guideline is for high value product so financial problem will be a major issue to people don’t buy your product. We found many times when people need the product, product fulfil the desired of client and they need the product very urgently. So, in these kinds of cases your sale must be close just you need to allocate his finance. All previous issue which we have discussed the financial issue will be best for sales point of view. Because in this case you no need to create the need, understand the desire and no delay. Here only you need to help him to arrange money to buy your product and today in market lots of financial support organisation are there.

5. Trust Issue

People don’t buy your product because of the don’t trust over you or your product, your brand. Some time we found our customer need the product, satisfy his desire, urgency to buy, enough money is there but sales not happened. Because they don’t trust you, you need to give some social proof of your brand. You need to show your previous customer testimonial, your previous customer positive feedback to them so that the recognize you. Thanks

    Anant Kaushal

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